From steel to green.
Like most Angelenos, artist Stephen Glassman spends too much time stuck in traffic.
Choked with smog and surrounded by concrete, steel, and advertising, the experience of driving in LA can feel like the ultimate disconnect from other humans and the environment.
Urban Air seeks to subvert that daily alienation — one billboard at a time. The idea is pretty simple: Take disused billboards, remove the commercial facade, and install a living, breathing cloud forest of bamboo.
Glassman’s current Kickstarter project is raising funds to implement a pilot forest high above an LA freeway. The vision is to nurture a green takeover of billboards around the world, kickstarted by this first attempt at building a floating garden amid the asphalt jungle.
