Mother Nature needs a salesman.
Project Wild Thing is a documentary with a message: “Go play outside.”
Filmmaker David Bond wants to know what happens if an entire generation of children grows up completely disconnected from the natural world. In an era of proliferating screens, kids are spending less time outdoors than ever before — and the impact could have profound consequences on our societal well-being.
Bond’s mission takes on a sardonic edge when he enlists a team of marketing experts to help him sell nature back to the people, transforming an informative doc into a funny and provocative experience. Now all he needs is the funding to finish editing the film and deliver it to interested distributors.
With a little boost from Kickstarter backers, Bond can complete his transformation from curious filmmaker to nature marketeer. It must be working, because Project Wild Thing is our Project of the Day.
