The lesson we learned from this? Kickstarter backers are cool. They’re quite understanding, as long as you are open and honest in your communications.
They understand delays, they understand that it takes longer to order 750 books than 100, and they understand that certain factors are outside of your control. What they don’t understand (and rightfully so) is a lack of communication. That’s why we tried to overcommunicate. We’d rather have people say “Okay, enough with the updates already!” than “What are those guys doing? I haven’t heard from them in forever.
—The 99 Shades of Grey post-mortem on their successful Kickstarter project.