That’s what’s great. There are these totally unexpected things that just go nuts. It just clicks with the Internet, people get excited and suddenly this person’s life is changed. It literally happens every day. It’s totally wild.
—Our man Yancey Strickler talking restaurants and Kickstarter with Eater
Love seeing Kickstarter-funded restaurants in The New Yorker! High praise for Shalom Japan, a new restaurant in Brooklyn that fuses Japanese and Jewish cuisine. It’s going to be hard not to think about this place all day!
Did the Kickstarter campaign bring a lot of attention to this project?
Aaron: Yeah, it definitely did bring us a lot of attention. I think we had a good story, and I think a lot of people latched onto that because we weren’t jaded people — we were really just trying to do something and we were just coming up short. It got us a lot of attention, and it built a connection with the community, and you can’t really put a monetary value on something like that. And it got us in the eye of the neighborhood and the people around here, and we’ve made some lasting friendships and connections out of that.