A big year for ElevationDock.
At the beginning of 2012, ElevationDock became the most popular Kickstarter project to date, raising over $1 million.
With gratitude, excitement, and nearly two miles of raw material, the team behind the project takes you through their year in review.
The story of a patient Kickstarter backer and the project that was worth the wait.
A Year Later, or Why Sometimes Good Things Come To Those Who Wait
About a year and half ago I was in the market for a Bluetooth speaker and ran across this Kickstarter for the KNOB+…
The speaker design was simply nothing short of stunning and Raul, the creator, seemed dedicated to creating a product that really bucked the trend of poor sounding Bluetooth speakers. Plus, it only cost $120, which was about the price of a Jambox. The project still wasn’t set to deliver for 6-7 months, but I figured given the attention to detail that was being paid—it would be worth the wait.
Now, let me back up a bit. The KNOB+ was one of the first few tech Kickstarter projects I’d backed. It was funded a while before we started to see technology projects miss deadline after deadline (after deadline), so I really had no reason to believe that it wouldn’t deliver on time. There’s since been quite a bit of debate about delivery, and policy/product changes within Kickstarter itself, but that’s another discussion for another time.
February of last year came…but the KNOB+ did not. May rolled around…nothing. I think you get the point. I checked in on the project from time to time and came to find that Raul was running into all sorts of problems, not only with production of the units, but with the actual quality of sound that the speaker was producing. I found myself getting pretty frustrated about the late delivery after about 6 months, but after I was on the site one afternoon I had a revelation…
See, with all the press the Kickstarter has gotten the past couple years, I’d began to think that all these products (and campaigns) were created equal. Lots of these products and ideas were raising millions of dollars, getting crazy press and had teams of several people to help not only scale for demand, but handle the logistics of delivering on time. But this wasn’t a $10,000,000 Pebble campaign, or $950,000 Hidden Radio—this was one guy. One guy who raised less than $50k (seriously not a lot of money to launch a product as ambitious as his, handle the expense of flying back and forth to China for QA, product testing, etc.) and when put in that context, I actually felt pretty guilty about how angry I had gotten about a measly $120*
Well, fast forward to a few nights ago. I’m on my way home and my wife texts me that I have a package. I had put the KNOB+ pretty far out of my mind, but when I got home there it was…my package from Raul. My (now named) Croon Audio Original! A year late, but here.
SIDENOTE: I got my Hidden Radio a few months ago, and while it definitely LOOKS beautiful, it really feels like absolutely zero attention was paid to how the thing should actually sound. That being said, let’s just say my expectations were low.
I take it out of the box…just stunning. From the wooden feet to the acrylic enclosure, it screams attention to detail. But again, I figure I have another beautiful, but ultimately useless object to sit on the shelf of my office.
And then I fire it up.
To say the thing sounds amazing would be an understatement. My wife & I own a B&O Beolit 12 that we use every day, and while it doesn’t sound quite as full as the Play, the Croon has an incredible fullness and richness to it. The mids are full and the highs are crisp. The fit and finish are fantastic and the materials are gorgeous—and this all from a speaker that cost me $120 (Not one that costs $799 like the B&O)
Well it looks like I’ve rambled. I just wanted to do a quick write up about an awesome Kickstarter product that one dude brought to being. A guy and a dream, as it were. But I guess the whole point of me writing was this: It’s easy to get anxious, and even angry, about Kickstarter projects not delivering on time—but before you freak out, just remember that sometimes good things are worth the wait and quality should always trump “getting something fast”.
Anyways, thanks Raul. Thanks for following your dream and building such an awesome product.
If you’d like to get one for yourself, you can check it out here.
*Not that $120 is measly, but in the grand scheme of how much we spend on tech & gadgets, it really wasn’t that big a deal